Stand Up To Cancer announced that more than $81 million has been pledged so far in connection with its star-studded September 7 “roadblock” fundraising telecast to accelerate ground-breaking research and bring new treatments to patients as quickly as possible, including pediatric cancer patients through the creation of a new pediatric cancer research “Dream Team.”
The broadcast, dedicated to the nearly 13 million U.S. cancer survivors, was executive produced by Gwyneth Paltrow and Joel Gallen of Tenth Planet Productions in collaboration with SU2C’s production team.
In addition to Paltrow, Julia Roberts, Matt Damon, Tom Hanks, Michael Douglas, Halle Berry, Jessica Biel, Samuel L. Jackson, Tobey Maguire, Jeremy Renner, Seth Rogen, Emma Stone, Justin Timberlake, Sofia Vergara, Robert Pattinson and SU2C co-founder Katie Couric were among those featured on the broadcast. Taylor Swift, Coldplay, Alicia Keys and Tim McGraw delivered one-of-a-kind musical performances.
Simon Baker, Jordana Brewster, Diem Brown, Kobe Bryant, Ty Burrell, Dana Delany, Rocco DiSpirito, Gabrielle Douglas, Donald Faison, Missy Franklin, Jennie Garth, Max Greenfield, Chelsea Handler, Marg Helgenberger, Felicity Huffman, Stacy Keibler, Minka Kelly, Joe Manganiello, Jillian Michaels, Masi Oka, Robert Pattinson, Dr. Drew Pinsky, Ana Maria Polo, Ray Romano, Eric Stonestreet, Alison Sweeney, and Ethan Zohn are among the other actors and personalities who participated in the telecast. Many of them staffed the SU2C phone bank, which, for the first time on any televised fundraising special, included a fully interactive “media bank” with celebrities talking to viewers via social media and doing live VOKLE video chats. Viewers were also able to donate via text-to-give and at standup2cancer.org. On Twitter, celebrities, musicians, athletes, patients and researchers from around the world responded to the question, “Who Do You Stand Up For?” The #istandupfor campaign was the leading Twitter trending topic during the broadcast and remained in the Top 5 for the rest of the evening.
ABC, CBS, FOX and NBC donated one hour of simultaneous, commercial-free primetime for the nationally televised fundraising special, which was broadcast live from the Shrine Auditorium in Los Angeles. Cable channels Armed Forces Network, BIO, E!, ENCORE, HBO, HBO Latino, ION Television, LMN (Lifetime Movie Network), Logo, MLB Network, mun2, Palladia, SHOWTIME, Smithsonian Channel, STARZ, STYLE, TBS and VH1 also generously donated their air time.