Entertainment Industry Foundation Raising Money to Support Firefighters And Those Affected by Southern California Wildfires

SOCAL Fire Relief Fund Created to Provide Simple Way for Entertainment Community and the Public  To Support Firefighters and Victims

LOS ANGELES, December 13, 2017 — The Entertainment Industry Foundation (EIF) has set up the SOCAL Fire Relief Fund to provide members of the entertainment community and the public with a simple way to support Southern California firefighters, who have been battling fires throughout the area, as well as those displaced by the fires, it was announced today. 

More than six wildfires have affected various regions of Southern California throughout the last week and a half, forcing over a hundred thousand to evacuate with more than 1000 structures reduced to rubble. The combined fires have destroyed more than two hundred and fifty thousand acres. Although more than 9,000 firefighters are working to contain the fires, the situation remains threatening for thousands of residents. 

As firefighters continue to risk their lives to protect the people of Southern California and their homes, EIF set up the SOCAL Fire Relief Fund to encourage the entertainment community to support them. EIF hopes to unite the industry for a coordinated response to these devastating wildfires.

“The whole entertainment community has watched in absolute awe as these brave men and women rush into harm’s way to protect the rest of us,” said Sherry Lansing, former Board Chair of the Entertainment Industry Foundation. “EIF wanted to provide our industry with a quick, simple way to support them, so we set up the SOCAL Fire Relief Fund to do that.”

“EIF’s mission is to harness our industry’s collective resources to help others, and the firefighters — who have done so much to help all of us in Southern California — deserve our support. We’re reaching out to businesses and individuals across entertainment, media and sports, encouraging them to donate to this fund,” said Chris Silbermann, Chairman of the Entertainment Industry Foundation. 

The SOCAL Fire Relief Fund will be managed by EIF, with monies going to three main beneficiaries: the Los Angeles Fire Department Foundation, providing costly hydration backpacks for firemen and night vision goggles for helicopter pilots fighting the fires; L.A. Kitchen, providing food for first responders and people in shelters who have been affected by the fires; and the Humane Society of Ventura County, providing assistance for over 300 animals displaced as a result of the fires.

EIF FIRE FUND makes it easy to donate with several, convenient ways:

  • Online donations:


  • Mail donations:

Make checks payable to the SOCAL Fire Relief Fund and send to the following address:

SOCAL Fire Relief Fund
10880 Wilshire Blvd

Suite 1400
Los Angeles CA 90024

  • Text donations:

Text GIVE to the number 50555 to give $25

When prompted, reply to complete your one-time $25 donation. Charges will appear on your wireless bill, or be deducted from your prepaid balance. All purchases must be authorized by account holder. Must be 18 years of age or have parental permission to participate. Message and Data Rates May Apply. Text STOP to 50555 to STOP. Text HELP to 50555 for HELP. Full Terms: mGive.org/T. Privacy Policy: mGive.org/P

About Entertainment Industry Foundation 

The Entertainment Industry Foundation (EIF), established in 1942, harnesses the collective power of the entire industry to generate awareness and funds for critical health, educational and social issues.  Stand Up To Cancer (SU2C), a division of EIF and its largest initiative, was established in 2008 by film and media leaders who utilize the industry’s resources to engage the public in supporting a new, collaborative model of cancer research, and to increase awareness about cancer prevention as well as progress being made in the fight against the disease. SU2C accelerates research to get new therapies to patients quickly. Since its founding nine years ago, SU2C has launched 20 collaborative “Dream Teams” comprising over 1,200 scientists from 144 leading institutions around the world. That research, including over 170 planned, initiated or completed clinical trials, has led to Food and Drug Administration approval of two new treatments. Hunger Is, EIF’s collaboration with The Albertsons Companies Foundation, has raised awareness of childhood hunger and supports breakfast, afterschool and out-of-school meal programs.


To learn more about EIF, please visit:


Maurine Slutzky

Entertainment Industry Foundation