Felicity Huffman Named 2010 Lee National Denim Day Ambassador, Celebrates 15 Years In The Fight Against Breast Cancer By Wearing Jeans

May 19, 2010

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Felicity Huffman Named 2010 Lee National Denim Day Ambassador,  Celebrates 15 Years In The Fight Against Breast Cancer By Wearing Jeans

Huffman Asks People to Put on Their Jeans and Donate $5 on October 8 to Support the Women’s Cancer Programs of the Entertainment Industry Foundation 


MERRIAM, Kan. – May 18, 2010 – Felicity Huffman, star of ABC’sDesperate Housewives, has been named 2010 ambassador for Lee National Denim Day, one of the country’s largest single-day fundraisers for breast cancer, benefiting the Women’s Cancer Programs of the Entertainment Industry Foundation (EIF).  


Huffman, whose character Lynnette Scavo has battled cancer on the show, will appear in a new public service campaign that encourages people to wear their jeans on Friday, October 8, in exchange for a $5 donation to support crucial breast cancer research and support services.  


“I have six sisters and two beautiful daughters—that’s eight women who mean the world to me,” says Huffman. “I support the Entertainment Industry Foundation and Lee National Denim Day because they fund programs that are making huge strides in breast cancer research and support. When everyone donates $5 each, we are able to raise millions in a single day. It’s about coming together to find a solution.”


Starting today, groups and individuals can sign up to participate by visiting www.denimday.com or by calling 1.800.521.5533. The program provides a free participation kit to those who request it which includes educational materials about breast cancer and supplies to coordinate Denim Day amongst a group of friends, family, or co-workers. 


Money raised through the campaign will help the Women’s Cancer Programs of EIF to fund:


o Lee Translational Laboratories, a collaboration of six of the nation’s leading research institutions to find less toxic, more effective treatments


o The EIF Breast Biomarker Discovery Project, a multi-year effort led by world-class scientists to develop a blood test for earlier detection of breast cancer when survival rates are the highest


o Cancer Support Community centers nationwide, which provide emotional and social support to cancer patients and their families, a new beneficiary in 2010


“We’re so happy to have Felicity on board this year,” said Liz Cahill, VP of Marketing and Communications for Lee Jeans. “She is such a passionate supporter for our work with the Women’s Cancer Programs of EIF and our new partnership with Cancer Support Community. This year, Denim Day donations will not only help to fund valuable research initiatives; they’ll also help support cancer patients and their families, which is an incredibly important part of fighting this disease.” 


Since its inception in 1996, the program has raised more than $80 million to fight breast cancer. To learn more and hear a personal message from Felicity, visit Denimday.com.


About Lee Jeans

Lee® Jeans is a division of VF Corporation. (NYSE: VFC). Headquartered in Merriam, Kan., Lee manufactures and markets brand denim, casual pants, shirts, fleece and knit apparel. A brand committed to the community, Lee Jeans founded Lee National Denim Day®, one of the largest single-day fundraisers for breast cancer. For more information about Lee, visit www.lee.com.


About EIF and its Women's Cancer Programs
The Entertainment Industry Foundation (EIF), as a leading charitable organization of the entertainment industry, has distributed hundreds of millions of dollars to support charitable initiatives addressing critical health, education and social issues. 


Through its Women’s Cancer Programs, the Entertainment Industry Foundation is committed to saving lives by raising awareness about the importance of early detection of breast and reproductive cancers, providing funds to advance treatment research, early detection methods, and supporting community programs that assist the millions of women and their families at risk of or affected by cancer.  


EIF has a remarkable track record in raising awareness and funds in the fight against cancer.  EIF’s funding strategy is results-driven, bringing together some of the very best scientists and institutions in the country to collaborate in groundbreaking research projects to fast-track better prevention methods and improved therapies for treatment of breast and other women’s cancers. EIF grants have helped accelerate research that has contributed to the development of a breakthrough gene treatment called Herceptin®, the first successful drug that seeks out a particular gene found in one of three cases of the most aggressive form of breast cancer. EIF grants have also supported other state-of-the-art therapies bringing new and innovative treatment approaches to breast cancer worldwide.


For questions about EIF’s Women’s Cancer Programs and information about breast cancer, visit eifoundation.org or call 800-426-0010.


About Cancer Support Community

Backed by evidence that the best cancer care includes emotional and social support, the Cancer Support Community offers these services to all people affected by cancer.  Likely the largest professionally-led network of cancer support worldwide, the organization delivers a comprehensive menu of personalized and essential services.  Because no cancer care plan is complete without emotional and social support, the Cancer Support Community has a vibrant network of community-based centers and online services run by trained and licensed professionals.  For more information, visit www.cancersupportcommunity.org.

In July 2009, The Wellness Community and Gilda’s Club joined forces to become the Cancer Support Community.  The combined organization provides high-quality psychological and social support through a network of nearly 50 local affiliates, more than 100 satellite locations and online.